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My Company Chronicle
focuses on smaller enter-
prises with 25 or less em-
ployees transitioning
from a firm whose leaders
|view it as “My Company”
to one where the enterprise
is referred to as “The
Company.”
When a firm reaches 10+
employees, it has usually
identified a market niche,
developed a sales and
marketing philosophy
and a basic infrastructure is
in place.
Management’s efforts
should now aim to build
value as the key to long-
term success. | |
| Download a list of the most common myths of marketing to small business — click here (PDF file) |
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To accomplish this
most effectively,
owners and managers
need to focus on
specific functional
areas. They include
but are not limited to
financial strength, IT,
marketing, and
building effective staff. Making the leap
toward larger staffing
and sales levels often
requires different tools than those that drove
initial success. At the same time, it is
mportant for the organization to
maintain the core
values, initiatives and
programs that powered
initial growth.
The editors of My
Company Chronicle
put their resources
into finding readers
the strategies and
resources that help
build value and drive
success.
Emphasis will focus
on:
| | • | | Financial
investments
fueling long-term
growth | | | | | | • | | IT programs to
sustain rapid, large-
scale growth | | | | | | • | | Personnel policies
to improve worker
morale and reduce
overhead | | | | | | • | | Marketing
programs to
leverage products
and services | | | | | | • | | Management
training, expansion
to manage growth
and profitability | | | | | | • | | Advisory services
that make sense
for companies of
this size |
To sign-up for your
free subscription to
the My Company
Chronicle email
newsletter, click here. |
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