When a firm reaches
10+ employees, it has
usually identified a market
niche, developed a sales
and marketing philosophy
and a basic nfrastructure
is in place. Management’s
efforts should now aim to
build value as the key to
long-term success.
To most effectively
accomplish this, owners
and managers need to
focus on specific functional
areas. They include but
are not limited to financial
strength, IT, marketing,
and building effective staff.
Making the leap toward
larger staffing and sales
levels often requires
different tools than those
that drove initial success.
At the same time, it is
mportant for the
organization to maintain
the core values, initiatives
and programs that powered
initial growth.
The editors of My Company
Chronicle put their resources
into finding readers the
strategies and resources
that help build value and
drive success.
Emphasis will focus on:
| | • | | Financial investments
fueling long-term growth | | | | | | • | | IT programs to sustain
rapid, large-scale growth | | | | | | • | | Personnel policies to
improve worker morale
and reduce overhead | | | | | | • | | Marketing programs to
leverage products and
services | | | | | | • | | Management training,
expansion to manage
growth and profitability | | | | | | • | | Advisory services
that make sense for
companies of this size |
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